A Marketing Guide in Creating a Consistent Brand

What comes to mind when you hear the word branding? Do you remember a company’s iconic logo? Are you reminded of a sentimental Christmas jingle? Or how about the cool taglines you see on posters and commercials? These examples are some of the many ways companies express themselves, and all of them play a big part in building their identity.

Unfortunately, many business owners have trouble with brand consistency. They think that branding is all about marketing aesthetics and are unaware that it’s a direct reflection of who they are. From the way they approach customers to how they treat their employees, strong branding guidelines will keep a company aligned in all aspects.

If you feel like your company’s identity is somewhat disjointed, we’re here to help you. The guide we’ve prepared will briefly discuss how you can build a consistent brand in three simple steps.

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How to ‘Humanize’ your Brand

It’s easier than ever to develop an emotional connection with our target audience. With social media and digital marketing, we can reach people quickly and in more ways than ever before. You can send a business a “friend request” or even a direct message, but what are the implications of businesses participating in organic social media marketing? The goal of brand journalism is to form a bond between brand and customer that starts with a great story—and it depends on the idea that technology is not a barrier to genuine connection.

Of course, the trust and connection that we create digitally is not without its drawbacks, and it’s important to walk the line between creating emotional connection and doing damage with the isolating effects of digital friendships. As we continue to embrace and encourage online community, we have to also affirm the humanness of the people behind the screens, whether they’re across the office or across the world.

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financial independence and retirement income

Maintaining your financial independence throughout your life is dependent on the plans you make to create retirement income.

When you are working, you have to decide how much to put aside for your retirement savings account. You have to plan for your kids’ education, you plan for owning or renting your primary residence, and to take care of your insurance needs, plus a whole lot of other decisions.

When you approach retirement, to maintain your financial independence you need to decide where and when to retire and whether to continue working part-time. Financially, should you collect Social Security payments as soon as you can or wait as long as possible until age 70? Roll-over your 401(k) or other qualified savings? Begin a withdrawal plan, elect to annuitize your savings or a combination?

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We know that creating skills assessments needs to be easier. Choosing the best questions to help you make the right hiring decision can be overwhelming and time-consuming. That’s why we have taken the guesswork out of it and used AI to automate the process of test creation. You now have an automated Skills Assessment Builder within our platform, tailored specifically for you.

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looking to hire for your marketing agency?

So, you’re looking to hire a new team member at your marketing agency. Where do you begin? The interview process, often by phone or face-to-face, is crucial to determining whether the potential hire will be a good fit. Anyone can beef up a resume to make it look impressive but how a hiring candidate acts and thinks on the fly will most likely be the determining factor for your final decision. Here are some of the best questions to ask when hiring for a marketing agency.

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